Notice that the red piece on the right is moving to indicate that it needs to be swapped to get a match. There’s a very simple tutorial at the beginning of this playable ad that shows users what to do. In general, puzzle games lend themselves well to playable ads as their gameplay is simple. (GameRefinery)Īs you’d expect from a puzzle game, this playable ad for Royal Match allows users to try solving a match-3 puzzle, as this is the core gameplay. This game has been quite successful so far, getting to over 12 million downloads on iOS and 10 million on Android, earning more than $125 million in iOS revenue. Besides matching colors and solving puzzles, the goal is to help King Robert, the main game character, to decorate various areas of his castle. Royal Match is a match-3 puzzle game with light decoration elements. The top-performing playable ad in Q1 2022 was the above ad for the game Royal Match. Without further ado, let’s get into the playable ads examples. Get 3 days of free access to all features as well as 10% off AppMagic by clicking on this link. The ad data source for this article is AppMagic’s Ad Intelligence. The data is from 2022 and the playable ads are sorted by impression score.
The playable ads examples on this list are top-performing ads from all game categories, all ad networks, all platforms, in the United States. Use them to get inspired and see what’s trending. However, the question is, what makes a great playable ad that boosts conversion? To find out, I did some research to find the top 10 playable ads examples for mobile games. In my recent article on playable ads, I explain why this is one of the most effective ad formats for acquiring mobile gamers.
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